What we do / Practical help
What do you need help with?
Start with what is happening in your business. Cargo will work out what is getting in the way, what is worth fixing first and the best way to do it. That might be a clearer plan, better marketing, a stronger website, useful customer data or better follow-up.
Start with the problem
Choose what sounds familiar.
These are places to start a conversation, not fixed packages.
We need more of the right customers.
Where are good customers currently coming from, and which channels bring volume without value?
Customer and channel data, search demand, current campaigns and the quality of enquiries.
Improve paid search or social, organic visibility, partnerships or the route from campaign to landing page.
A clearer acquisition priority and a way to judge the customers it brings in.
Configur’s lead-value work shows how customer quality can change what ad campaigns learn.
See the examplePeople look, but too few take the next step.
Is the offer unclear, the website difficult to use or the enquiry journey asking too much?
The offer, landing pages, customer questions, drop-off points and what happens after an enquiry.
Sharpen the message, redesign a landing page or remove friction from the buying or enquiry route.
A clearer route from interest to a worthwhile enquiry or sale.
Tor’s planned store direction puts key drops and useful product detail where buyers need them.
See the exampleCustomers buy once and disappear.
Do we understand what people bought and why they might want to hear from us again?
Order history, product groups, permissions, follow-up and repeat purchase patterns.
Build useful customer groups, email journeys, launch plans and reactivation.
A practical reason and route for customers to return.
For Tor, product mapping and customer analysis became the basis for designed CRM journeys.
See the exampleWe cannot tell what is working.
Are we optimising for activity, or for customers and sales that matter?
Tracking, lead quality, customer value, reporting and the feedback reaching ad platforms.
Repair measurement, connect later outcomes to earlier activity and report on useful commercial signals.
A better basis for where to put the next pound.
Configur assigned different values to leads based on past outcomes and sent them to the ad platform.
See the exampleThe work underneath
Different tools. One commercial question.
We use the disciplines that fit the problem, rather than starting with a channel to sell.
How the help fits
Help that fits the problem.
Some businesses need a clear plan. Others need someone alongside them. And sometimes you need the work done. Cargo will work out what is useful, not push a package.
A clear plan. A fixed piece of work to understand the problem and decide what to do next.
Ongoing support. Regular input to help make decisions, guide people and keep the work moving.
Hands-on help. Projects or channel work when you need someone to get it done.
Start with the situation
Tell us what you want to improve.
We will look at what is happening and explain what seems worth tackling first and why.
Ask for a free growth review